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Y/Project’s Glenn Martens Wins ANDAM Award

Via Vogue.com

Text by Tina Isaac-Goizé

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Thirteen finalists, 25 jury members, and a horde of fashion insiders gathered at the French Ministry of Culture in Paris this evening for the presentation of the 2017 ANDAM Awards. Founded in 1989, ANDAM—the National Association for the Development of the Fashion Arts—was the first fashion prize in France. Today it is one of international fashion’s most respected awards. In her comments, founder Nathalie Dufour noted that every fashion house has rallied to the cause, with Swarovski contributing the crystal trophies and in-kind contributions to all the winners.

To a wave of loud cheers, Y/Project creative director Glenn Martens accepted the €280,000 grand prize. “I’m feeling kind of absurd. It’s like it’s not really real. But the crystal is helping me!” He added that it would help him consolidate the brand: “This support is going to help my product. We do everything in-house. It’s been an amazing journey. We lost often. But you keep on believing, and sometimes you can move mountains.”

In addition to a generous check, Martens will receive one year of mentoring from Francesca Bellettini, CEO and president of Yves Saint Laurent. “Glenn has the passion to be one of the designers who will keep fashion relevant,” she said. Swarovski is sweetening the pot with €10,000 worth of crystals to use in his designs.

The Creative Brand Prize, an award of €112,000, was awarded to the four year-old brand AVOC, which designs “inclusive fashion for a gender-neutral future.” Its founders, Laura Do and Bastien Laurent, will receive one year of support in digital and communication strategy from MatchesFashion.com cofounder Ruth Chapman. “We really had fun and there was such a high level in the room,” said Chapman. “Every single brand we met is destined to go very far.” In addition, the Galeries Lafayette has pledged to buy AVOC’s next two collections, to feature it prominently in the young designers space at its Paris flagship, and to provide mentoring from its buying team. Tomorrow London will provide showroom and brand support.

The €56,000 Fashion Accessories Prize went to jewelry designer Ana Khouri. New this year was the €33,000 Fashion Innovation Prize, which went to Euveka’s Audrey-Laure Bergenthal, the brand’s founder and president, won for her concept of “smart mannequins,” which adjust to data input for fitting. She will receive mentoring from Pascal Morand, executive president of the Fédération Française de la Couture, on structuring its business, as well as further support from professionals in the fashion technology sector.

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