It was Martens' "vision of combining streetwear and couture" that appealed to Raffaello Napoleone, chief executive of Pitti Immagine, which oversees biannual fashion trade fairs Pitti Uomo, Pitti Bimbo and Pitti Filati. “Glenn has created a new aesthetic language that we really like," he told BoF, adding that the designer has "the right ingredients to be successful."
“Our womenswear has much more followers [but] the core of each collection is shown during men’s season [so] Pitti Uomo presents a big platform to put our menswear in the spotlight," said Martens. “If you see the list of designers that have shown before me, it’s great to be part of that family,” he continued, referring to Virgil Abloh, Raf Simons and Craig Green. "I hope it’s going to help our growth."